tag:blogger.com,1999:blog-6142586076564907145.post7756340307905473831..comments2014-02-08T13:57:59.470-08:00Comments on The Credit Union Warrior: Become an ExMatt, the Credit Union Warriorhttp://www.blogger.com/profile/09889457998860910770noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-6142586076564907145.post-26701957704939192812009-11-06T06:54:33.137-08:002009-11-06T06:54:33.137-08:00I think you are hitting a good core idea, Matt. My...I think you are hitting a good core idea, Matt. My Credit Union is an old German house looking building in Milwaukee, WI. <br /><br />Our CU is over shadowed by the towers of banks a few blocks down the road with marble floors and chandlers. There is a good audience that choose their financial institution based on the prestige of the lobby.<br /><br />This economy has made people reexamine their priorities. However, I know our CU and others need to do more to educate the differences. I am interested in the idea of re-teaching how to walk into a Credit Union.Mikalhttps://www.blogger.com/profile/01842648572352080697noreply@blogger.comtag:blogger.com,1999:blog-6142586076564907145.post-19252330207138144712009-10-20T10:00:42.662-07:002009-10-20T10:00:42.662-07:00Sounds like you are coming up with a really good C...Sounds like you are coming up with a really good Community Bank campaign. Throw in Community Banks pay taxes and you have a great campaign to go against the big money center banks and credit unions. LOL. In all seriousness Matt, you may be onto something.David Gerbinohttps://www.blogger.com/profile/16582273033896954219noreply@blogger.comtag:blogger.com,1999:blog-6142586076564907145.post-7407896116363463882009-10-20T09:43:34.518-07:002009-10-20T09:43:34.518-07:00@Ron Again, it's the message I'm looking a...@Ron Again, it's the message I'm looking at. Credit unions offer a hand up, sure...but we also do a very good job with financial education, trusted advice, and (arguably) reform. I realize many people who have problems with money management aren't willing to admit it, but for those who are I think we fit the bill nicely.<br /><br />The Become an Ex campaign I mention in this post is a great example of how an organization can change bad behavior without telling people that they are bad. Credit unions can change bad behavior, reward good behavior, and develop community around that idea. "Become an Ex" as a specific phrase may not have legs, but the idea may. Sort of a "drop your old, broken way of doing things with greedy banks like a bad habit" message.Matt, the Credit Union Warriorhttps://www.blogger.com/profile/09889457998860910770noreply@blogger.comtag:blogger.com,1999:blog-6142586076564907145.post-36564688598923003702009-10-20T09:17:08.944-07:002009-10-20T09:17:08.944-07:00"Become an ex-spendaholic" the national ..."Become an ex-spendaholic" the national CU brand?<br /><br />I pray not. What a negative connotation. <br /><br />I'd advocate for either "CUs: Fostering disciplined financial management" or "CUs: The only FIs with YOUR best interests at heart"<br /><br />But I'm not a copywriter, so don't get on my case about the wording of those suggestions.Ron Shevlinhttp://marketingteaparty.comnoreply@blogger.comtag:blogger.com,1999:blog-6142586076564907145.post-71951819370017787712009-10-19T20:43:18.572-07:002009-10-19T20:43:18.572-07:00@Mark We absolutely should NOT rip off a PSA. The ...@Mark We absolutely should NOT rip off a PSA. The message is what appeals to me, not the specific phrase.Matt, the Credit Union Warriorhttps://www.blogger.com/profile/09889457998860910770noreply@blogger.comtag:blogger.com,1999:blog-6142586076564907145.post-8199292003708808912009-10-19T20:38:57.050-07:002009-10-19T20:38:57.050-07:00I also dig this campaign. They ran some commercial...I also dig this campaign. They ran some commercial back in 2008 that I thought were top notch. (Here's one about learning how to eat without a cigarette: http://adland.tv/commercials/national-alliance-tobacco-cessation-become-ex-coffee-2008-30-usa) The new ones are just as good.<br /><br />I think you're getting warmer towards the end about how it could be used by CUs. It's not about being an Ex bank customer, it's about being a smatter personal CFO.<br /><br />That said, you can't just run around ripping off good PSAs....you'd end up with something like "got Credit Unions? Become an ex bank customer. Crack open a wonderful Credit Union. Happy Money comes from Happy Credit Unioners. Find out more at The Financial Truth." ;)Markhttps://www.blogger.com/profile/01211516666976765476noreply@blogger.com