Pizza Hut has decided forced email opt-in is perfectly acceptable for customers who choose to order online. News flash: this tactic is not acceptable at all.
I couldn't imagine requiring my credit union members to sign up for our electronic newsletter just to be able to use our drive-through windows. Or, what if my grocery store required me to give them my email address to use the 12 Items or Less checkout lane? Would that be OK for you? Of course not.
Nonetheless, that's exactly the type of thing Pizza Hut is doing to customers who attempt to order online. At the end of the PizzaHut.com registration Page 1 (of 2), you are required to opt-in to receive email solicitations, offers, etc. from the red roofed pizza giant. Are you kidding me?! Forced opt-in to SPAM?!? For making your job easier?!?
Pizza Hut has every right to ask for permission to send me marketing material - I don't blame them for that at all. What in the world makes them think, however, that forcing me to "receive information about Pizza Hut® coupons, promotions, announcements, events and specials" is OK?
Not only am I not going to accept that agreement, I'm going to go find something else to eat...like a Papa John's pizza.