27 October 2009

Trick or Treating for Members

A funny thing happened at my son's gymnastics class. I mean, let's face it, a TON of things were funny about gymnastics - imagine 18 toddlers between the ages of 18 months and three years tumbling on dance mats, jumping on trampolines, walking through an improvised "haunted house," and chasing each other with fake snakes, spiders, and bugs.

No, the funny thing that inspired this post was what the instructor handed us as we walked out. Miss Brittney handed each child an orange legal-sized sheet of paper with twelve "Free Class" passes printed on it to hand out for Halloween. Production cost? Maybe $1. Possible reward? 216 new paying customers and $11,800 in recurring monthly revenue. Put that in your ROI pipe and smoke it.

The beauty of this idea goes well beyond its price tag and simplicity. Think about how well Salem Gymnastics Sports Center has targeted its audience. Who will be receiving these passes while trick-or-treating? Where do they live? How likely is it that this pass will stick out in a jack-o-lantern full of candy?

Why not go trick-or-treating for members? Would your members be willing to be your credit union's evangelists this weekend? Do you have a compelling offer that will appeal to parents of young children in your members' neighborhoods?

What do you have to lose?

1 comment:

Mary Arnold said...

Matt, those Salem Gymnastics folks are some smart cookies!