Showing posts with label rebrand. Show all posts
Showing posts with label rebrand. Show all posts

14 May 2009

Credit Union Cookies?

In Reader's Digest's June 2009 publication, a little blurb in the "Hello/Goodbye" section caught my eye. It seems that the Girl Scouts are battling declining membership (an 8% decrease since 1999). To rebrand the organization into one that will be more attractive to modern girls, they plan on de-emphasizing badges, stuffy textbook-based learning, and having moms as troop leaders in favor of focusing on web-based learning, computer literacy, the environment, engineering, and...wait for it...financial literacy.

I've always thought that credit unions should be THE force behind mandating financial literacy courses and standardized testing. I've also argued that credit unions should prepare, teach, and pay for the educational content.

But lookie what we have here! If the Girl Scouts are correct that financial literacy education can help them reverse their membership trends, maybe this is a more manageable first step? Studies show that women are typically their household's CFO, so why not reach out to the future CFO's through the Girl Scouts? Clearly this won't entirely solve America's overall lack of financial literacy education, but it would be one heckuva start.

Plus, I love Caramel Delights...

and Thin Mints...