21 May 2007

The Little Guy

Very well made short (pun intended) about the Little Guy - the guy banks don't want us to serve. What a neat way to communicate the importance of CURIA! The following video is a clever commercial created for the Credit Union National Association to explore the plight of "the little guy". The Little Guy represents all people who have been over-feed, underappreciated, and underserved by financial institutions. He is exactly the type of person credit unions enjoy serving - someone who truly benefits from the credit union movement.

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