Because I'm a sucker, I bought an iPhone 4. Because I bought an iPhone 4, I hang up on people all the time. It's embarrassing.
It was especially embarrassing last week when I hung up on a webinar I was hosting for CUES.
Now, because I'm a sucker I continue to think that, even though AT&T's network is terrible and the iPhone 4 is fatally flawed, I can still fix this situation. I've changed the way I hold it. No luck. I've used a bumper. No dice. Undeterred, I keep looking for a wonder case that will fix my phone's ills.
And because I'm a sucker, I responded tonight to a web ad for one-cent iPhone 4 cases from a company called DefaultCase. Regular price: $34.99. My price: $0.01.
Am I an idiot?!?!
(Don't answer that.)
I should be too embarrassed to tell you all about this. I mean, if it's too good to be true, it usually is. And the jury is still out about this one, too. But I want this tactic to be legitimate so badly.
The site makes no secret that they are trying to build their brand, get people to use their product, and encourage customers getting this deal to tell their friends about it. They offer a "Share" link that allows you to tell all of your Facebook friends about the great deal you got. This, of course, is not a unique tactic. But, get this. They don't force you to share the information. It's up to you.
Then, I get the following email:
Don't go to the site to buy these cases until I tell you how this thing turns out. BUT...if this is legit, I love them and their style. And if this is legit, it's one of the best examples of humanizing a brand, living transparency, and being remarkable I've seen in years.